Pretty Decent Foods
My Role
Art Direction
Visual Design
UX Design (Web)
Year
2022-2024
This personal project began with the exploration of a brand identity for a food company that features products that have become popular recently, but whose preparations are old and often part of family traditions.
With a humorous and ironic tone, the unique and shapeshifting typography is one of the main resources of the identity. The bright colors and illustrations make the brand fun and playful, with great potential to spread the brand to other products and platforms.
