NZZ

Client

NZZ Magazine

My Role

Brand Identity

UX Design (Web)

Visual Design

Year

2022

In the new digital NZZ Magazine, meticulously researched and high-quality stories are published daily, enhanced with exclusive digital elements such as columns, cooking recipes, and illustrations. Additionally, readers will discover a diverse selection of magazine content from NZZ within the magazine.

Drawing from the NZZ Design System, we crafted a design language for the new magazine that enables innovative visual storytelling while remaining distinctly aligned with the NZZ brand. Given the typically restrained color palette of NZZ products, we sought to emphasize this design element within the magazine content. Each story is assigned its own unique color scheme, allowing readers to further immerse themselves in the content. Inspired by the cover image, these color schemes vary from playful and vibrant to mysterious and subdued, always resonating with the essence of the story.