Leap
Client
Leap
Type
Brand Identity
UX Design (Web)
Visual Design
Year
2024
In this project, I took on the challenge of developing the corporate branding for Leap, a pioneering VC fund driving innovation in the mobility and logistics sector, supported by Berylls, Europe's leading automotive consultancy since 2011.
The visual direction for Leap embraces themes of sustainability, perpetuity, modernity, and futurism. The design approach is minimalist and pragmatic, emphasizing bold disruptiveness and transparency while exuding passion and a proud yet humble prestige. The result is a cohesive and forward-thinking brand identity for Leap, effectively communicating its innovative spirit and establishing a strong visual presence in the mobility and logistics sector.